Do you often find you are sending the same email to new customers time and time again? Realise that you forgot to tell that existing customer of the added discount if they refer a friend? How about a follow up for all of those who have just trialled your new product to see what they think? Instead of having to remember to send each email, marketing automation can do all the work for you.
Choose the right CRM software for your business needs.
An Exceptional Client Experience
Marketing automation refers to software platforms and technologies designed for marketing departments and organisations to more effectively market on multiple channels online and automate repetitive tasks. Your customers will feel like they are having an amazing personalised experience; and even if you do not have a marketing department, you can be as efficient as if you do have one!
Benefits of marketing Automation
Business Owners, Executives and Marketers asked to identify the biggest benefit of Marketing Automation for them, say it is:
Saving time (30%)
Lead Generation (22%)
Customer Retention (11%)
Tracking and Monitoring of marketing campaigns (8%)
Shortened sales cycle (2%).